17. November 2021

Using Contextual advertising to win the election

By Birgitte Barkenæs,
Content and Communication Manager
Political party advertises contextual
Political party advertises contextual

“We chose to move most of the advertising budget from Facebook to Norwegian online newspapers via Kobler. I think more people can safely discard the idea that you have to pour money into Facebook to succeed, when there are other alternatives that are just as user-friendly and accurate. In addition, the ad keeps the money domestically. How I see it, there is no reason to continue with heavy advertising on Facebook.”

Iver Johansen Aastebøl
Communication Manager Rødt
Contextual advertising - winning political party Arbeiderpartiet
Kjell Ove Flemmen 2021
Kjell Ove Flemmen