A stronger ad product on your terms

As a publisher, you hold valuable editorial content. With Kobler, you can make this content available for both direct ad sales and new advertisers, all without compromising on privacy or editorial integrity.

Kobler gives you access to an ecosystem of quality-conscious advertisers and media agencies across Scandinavia. The solution brings demand from both national and local advertisers, opening new revenue opportunities you may not have had before.

All targeting is contextual and completely free of personal data. This means your entire ad inventory, even behind paywalls, is available to advertisers without requiring user consent.

Two revenue streams in one platform

As a publisher, you can use Kobler in two ways:

• Sales through Kobler’s advertiser network: Kobler manages demand and sales from national and Scandinavian advertisers and agencies. Campaigns run on Kobler’s self-service buying platform with full transparency.

• Support for your direct ad sales: If you want to strengthen your own direct sales, Powered by Kobler offers a self-service platform for content segmentation. It turns context into a guaranteed and sellable product, already used by leading publishers like Polaris Media.

The result? More value from every ad impression – delivered in a sustainable, transparent, and privacy-friendly way.