Kobler is an ecosystem of premium publishers, sales companies, and advertisers connected within the Kobler platform.

We are present in most media houses in Scandinavia and complement the publishers' existing ad sales with unique demand and targeting of editorial content from both large and small advertisers.

Targeting of content is done entirely without personal data and, therefore, does not depend on your readers' consent. This means that advertisers can bid on all ad inventory, even behind paywalls.

By becoming a part of Kobler, we can contribute to increasing the value of your ad inventory in two ways: sales to agencies and advertisers or by supporting your direct sales.

For sales to agencies and advertisers, Kobler handles sales and demand from national and Scandinavian buyers. Campaigns are run on Kobler's self-service buying platform for advertisers, with 100% transparency on who is buying. If you wish, you can also use the platform yourself to meet the campaign needs of your own advertisers.

Kobler can also support your direct sales (IO or programmatic) by segmenting your content based on context or sociolinguistics. The finished segments can be packaged in a way that ensures volume and meets the demands of your advertisers.