Make Your Brand Part of the Action This Summer

So here’s the big question:
Will your brand be where the attention is?

With contextual advertising from Kobler, you can place your ads next to articles people actually read, right when they’re planning, preparing, or getting excited about an event. No cookies. No personal data. Just timely, relevant ads in trusted media.

How to Reach Your Audience When It Matters Most

There are endless opportunities to engage your audience this summer. Whether you’re selling fitness gear, energy drinks, festival fashion, hotel deals, or travel tips. With contextual advertising, you meet people when they’re in the right mindset to act. Kobler matches your message to content your audience already cares about, with no tracking required.

Planning a campaign around?

• Local races, fitness events, or football tournaments
  

• Sportswear, hydration products, or streaming services
  

• Gym memberships, supplements, or health apps
  
  

Show up when they’re searching race schedules, checking the weather, or reading gear reviews.

Running a campaign tied to cultural events?

• Festivals, theatre, or live music
  

• Hotel bookings, travel gear, or local food
  

• Artist merchandise or entertainment services
  
  

Place your brand next to headlines like “What to wear for Øyafestivalen” or “10 things to pack for Way Out West.” That is the power of contextual advertising. You appear in the moment when attention and intent align.

Why Choose Contextual Campaigns with Kobler?

• Reach people when they care. Match your message with articles about the events they love.
  

• Privacy-first. 100 percent cookie-free and GDPR-compliant.
  

• 25 percent lower CPM. Our pricing algorithm boosts value without sacrificing performance.
  

• One platform, full control. Plan, activate, and measure everything in one place.
  

Summer Events to Spark Campaign Ideas

Youth Football Tournaments

• Norway Cup, Dana Cup, Gothia Cup
  Suggested Products:
  Team jerseys, travel gear, hydration drinks, protein snacks, first aid kits, wearable fitness trackers.

Marathons and Triathlons

• Midnight Sun Marathon, Stockholm Marathon, Norseman, Vasaloppet Summer Week
  Suggested Products:
  Running shoes, GPS watches, massage guns, energy gels, reflective wear.

Cycling Events

• Birkebeinerrittet, Copenhagen Sprint
  Suggested Products:
  Helmets, jerseys, repair kits, bike computers, energy bars.

Sailing and Water Sports

• iQFOIL World Championships (Aarhus)
  Suggested Products:
  Wetsuits, dry bags, UV-protective gear, waterproof tech, marine safety equipment.

Golf Tournaments

• Swedish Golf Tour
  Suggested Products:
  Clubs, rangefinders, polo shirts, GPS watches, sunscreen.

Track and Field

• Bislett Games, European U23 Championships, Diamond League
  Suggested Products:
  Compression gear, electrolytes, foam rollers, audio streaming apps, branded fan gear.

Contextual Product Suggestions for Music and Culture

Rock and Metal

• Sweden Rock Festival, Roskilde, Slottsfjell
  Products: Band tees, boots, sunscreen, earplugs, power banks.

Pop and Indie

• Way Out West, Øyafestivalen, Rosendal Garden Party
  Products: Trendy clothing, festival beauty kits, reusable bottles, travel packages.

Jazz and Classical

• Copenhagen Jazz Festival, Bergenfest, Malmöfestivalen
  Products: Smart-casual wear, gourmet snacks, city passes, audio gear.

Don’t Miss the Moment

With Kobler, your ads appear while people are reading about the events that matter to them, not after the moment has passed.

Want to be where your audience is this summer?

Get a free session with one of our advisors to map out your opportunities.
Reach out today so you don’t miss out on the happenings this summer.