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A split-screen image showing a joyful sports celebration on one side and serious news headlines on the other, with a neutral ad in the center reading “Campaign Message,” highlighting how brand context can shift instantly.
Brand safety is no longer optional
By Birgitte Barkenæs, 22. February

Why control over context protects more than your reputation.

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Marketing insights that will shape 2026
By Birgitte Barkenæs, 11. December
Christmas Blog2025
A look at the shifts, behaviours and lessons that will guide smarter marketing in the yea…
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Safety meets sales: How to avoid the black hole
By Birgitte Barkenæs, 21. October
Security October1
October is Cybersecurity Month, and this year, it’s not just about IT. It’s also about ma…
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October means cybersecurity: what marketers need to know
By Birgitte Barkenæs, 25. September
Cyber Security October
Cybersecurity Month is more than data and firewalls. For marketers, it’s the perfect time…
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What Norway’s 2025 Election Can Teach Us About Smarter Political Marketing
By Birgitte Barkenæs, 11. September
Election Norway 2025
The election is over. Congratulations to Arbeiderpartiet on their victory. But beyond the…
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Political ads banned in the EU: What Google and Meta’s 2025 Rules Mean for Advertisers
By Birgitte Barkenæs, 28. August
Blog Grey Google Meta bans political ads in EU 2025
The new EU political advertising ban isn’t just about politics, it’s proof that when regu…
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Why August Is One of the Most Underrated Months in Marketing
By Birgitte Barkenæs, 7. August
August 2025 1
For many, August signals the end of vacation season. But for marketers, it marks the star…
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