We have included all the information you need about the various formats available below.
Graphic Materials for Campaigns
To ensure a successful campaign, several elements need to be in place, one of which is the graphic material. Always make sure to have high resolution, the correct format, and a message that grabs the reader's attention!
Uploading Materials
You can easily upload your own materials directly to the Kobler platform, under the “Ad Creative” tab on the main menu. We support the following formats: .png, .jpeg, .jpg, .gif, .bmp, .html, and .zip HTML files, with a maximum size of 150kb. Please ensure you have a URL to your landing page ready when uploading your creatives. Remember to include UTM parameters if you want statistics.
If your material is hosted by another provider, you can add third-party tags under “Ad tags” in the “Creative” tab. We support Adform, Adserve, Bannerflow, Delta, Google (DoubleClick), and OptOut ad servers. If you use a different ad server, contact us at support@kobler.no.
You will find all you need to know about click tags for banners on Adform.
Video Ads
You cannot directly upload video ads to the Kobler platform. Use a service provider like Seenthis or Adserve to compress the files to the right size. Once the video is compressed, it can easily be uploaded to the Kobler platform.
Submitting Materials
If you want us to host and upload the materials for you (Managed customer), all materials must be sent to cs@kobler.no at least 3 days before the campaign starts. This ensures we have enough time to test and make any necessary adjustments before the campaign starts.
Ad Hosting
Kobler offers two types of ad hosting for file types HTML, gif, png, or jpg. Maximum size: 150 kb.
- Basic
Includes one ad set (one ad per format)
- Advanced Ad Hosting
Includes multiple ad sets (multiple ads per format/rotator).
See our prices for ad hosting.
Ad Formats
To get the most out of your campaign, it's important to prioritize the key formats where volume is highest.
As you can see from the graph above, there are significant differences in the volume of the various formats.
For mobile, we recommend prioritizing the formats: 320x250, 320x400, and 300x600.
For desktop, we recommend prioritizing the formats: 300x600, 580x400, and 980x300.
Below is a complete list of all available formats in Norway, Sweden and Denmark.
Available ad formats for Norway
The formats are sorted by numbers of media, and the most important ad formats are highlighted in yellow.
| Mobile |
| 320x250 320x400 300x600 300x250 |
| Desktop/ tablet |
300x600 180x500 |
Maximum weight: 150 KB
Available ad formats for Sweden
The formats are sorted by numbers of media, and the most important ad formats are highlighted in yellow.
| Mobile |
320x320 300x250 |
Desktop / Tablet |
980x240 300x600 300x250 |
Maximum weight: 150 KB
Available ad formats for Denmark
The formats are sorted by numbers of media, and the most important ad formats are highlighted in yellow.
| Mobile |
320X320 |
Desktop / Tablet |
930X180 320X320 |
Maximum weight: 150 KB
It is important that the material complies with IAB guidelines.
<script language=»javascript» src=»https://track.adform.net/adfsc...″></script> <noscript><a href=»https://track.adform.net/C/?bn...;C=0″ target=»_blank»> <img src=»https://track.adform.net/adfse...;srctype=4;ord=1506508968″ border=»0″ width=»580″ height=»400″ alt=»»/></a></noscript>
<script language=’JavaScript1.1′ SRC=»https://ad.doubleclick.net/ddm...;sz=320×250;ord=1500382298;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?»></script> <noscript><A HREF=»https://ad.doubleclick.net/ddm...;sz=320×250;ord=1500382298?»> <IMG SRC=»https://ad.doubleclick.net/ddm...;sz=320×250;ord=1500382298;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?» BORDER=0 WIDTH=320 HEIGHT=250 ALT=»Advertisement»></A> </noscript>
<ins class=’dcmads’ style=’display:inline-block;width:580px;height:400px’ data-dcm-placement=’N169601.279382DBMTAOPTNORWAY2894/B11045507.147016881′ data-dcm-rendering-mode=’script’ data-dcm-https-only> <script src=’https://www.googletagservices....‘></script></ins> DoubleClick IFRAME tags, akkurat som DoubleClick JS, er også tillatt, men ikke anbefalt å bruke, selv ikke av Google.
<script src=»//embed.bannerflow.com/59b655198d987c1408a49469″ async=»»></script>
<script type=»text/javascript» data-sting=»12345″> !function(t,n,e){«undefined»==typeof $ting&& ($ting={p:n+»s:»==t.location.protocol?n+»s»:n,a:[], h:»sting.de17a.com»},a=t.createElement(«script»), a.async=!0,a.src=$ting.p+»://»+$ting.h+»/ctrl.js», t.body.appendChild(a)),$ting.a.push([null,12345,300,250,e]) }(document,»http»,{}); </script>
<script src=»http://ib.adnxs.com/ttj?id=181...;cb=4234324″ type=»text/javascript»></script>
Kobler
matches ads
with content
Do you have questions? Contact us at cs@kobler.no.
- Content and Communication manager
- birgitte@kobler.no
- +47 971 55 916
