1.gen

Placing ads in context used to be a time- consuming and manual process where content was filtered as relevant or not. The advertiser did not get any insight into the effect of the ad.

2.gen

Eventually, the computer took over the task of identifying relevant content and the process became more efficient. Still, the technology couldn’t filter on the degree of relevance or single out content that could be potentially harmful to the brand.

3.gen

Today, intelligent machine learning has made it possible to conduct contextual marketing at scale, where placement happens automatically and instantly. Kobler’s platform filters content on the degree of relevance and you can choose which articles your brand should be associated with.