"One in three Swedes uses ad blockers"
Although almost 40 percent think ads are a fair trade for free content, many choose to block them to avoid data collection and cookies.
Published 27 June 2023 in Sweclockers.
Read the article.
”It will become easier for parties to misuse Facebook”
GDPR regulations have become a shield for politicians, and it's now becoming easier for parties to misuse Facebook. Without new rules, we should fear for the future of free and open democracy, writes Erik Bugge, CEO of Kobler.
Published 7 June 2023 in Dagens Opinion.
Kobler expands into Denmark, securing multi-million campaigns from day one
"We're delighted to now offer third-generation contextual marketing in Denmark too."
Published 13 April 2023 in Kom24.
Time to put our own house in order
"We can't wait for the big tech giants to take responsibility for privacy. The Norwegian advertising industry must look inward and put privacy on the agenda," writes Tomas Torgersen.
Published 24 March 2023 in Kom24.
Advertisers risk throwing money away on cookies
Ad blockers are increasingly used and cookies increasingly rejected, resulting in lower reach and poorer quality for advertisers. On top of that, several browsers now have these tools built in and switched on by default. This is written by Johan Olsson, Sales Director Sweden at Kobler.
Published 22 February 2023 in Realtid.
Advertising through ads is about to become even more precise
Kobler presents third-generation contextual marketing. Using intelligent machine learning, ads are placed automatically, instantly, and accurately within relevant editorial articles, without using any personal data.
Published 1 February 2023 in Salg24.
Haugesund contributes to the misuse of personal data
2023 should be the year privacy takes centre stage in the local election campaign. A municipality is responsible for guiding its residents safely from cradle to grave. That's not just about good education, engaging leisure activities, and caring health services.
Published 16 November 2022 in Haugesunds Avis.Calls to stop public funds flowing back to Facebook and Google
The Norwegian Privacy Commission will investigate a general ban on behavioural advertising. Marketers argue that a simple first step could be for the public sector to stop the flow of money.
Published 28 September 2022 in NRK Beta.
How new ad technology keeps readers engaged for longer
"When both the article and the ad work together, it improves the quality of the editorial experience."
Published 2 January 2022 in Salg24.
Kobler
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