What is contextual advertising?

Contextual advertising matches your ad with relevant content, without using any user data. At Kobler, this means your ad appears in articles related to topics you define, at the moment your audience is reading about them.

• No cookies
• No personal data
• Only context

How it works

• Choose what content and topics you want to connect to

• Kobler scans thousands of live articles daily

• Ads are placed in relevant articles in real time

• Everything happens without tracking the user

Example: A tech ad is displayed in an article about cybersecurity trends — not because of user profiling, but because the topic aligns perfectly with the brand’s focus.

Third-generation contextual advertising

Kobler represents the third generation of contextual advertising, built for a world without cookies or tracking.

While early contextual ads matched simple keywords, and second-generation platforms combined user data with context, Kobler goes fully privacy-safe: real-time, content-driven, and entirely compliant.

This is contextual advertising built for a privacy-first future.

Why marketers choose Kobler

• Privacy-safe by design – GDPR-compliant and cookie-free

• Context = attention – 25% more people find the ad relevant

• Better brand experience – less noise, more trust

• Transparent – see exactly where your ads appear

Flexible – run it yourself or let our team manage it

Context beats tracking

• 33% more users respond positively to brands when the ad appears in the right context, even if everyone sees the same ad.
• 25% feel the ad is more relevant when it's matched with content, not their data.

Source: YouGov & ANFO survey

Built for control and brand safety

• Built-in sensitivity filter blocks unwanted content
• Full visibility of ad placements and costs
• Works with premium publishers – even behind paywalls
• No black boxes, no surprises

Want to see it in action?

Experience contextual advertising that delivers results, with full control and zero tracking.