Many will use DCO ads to save time and resources. In just a few minutes you can change both content and message. If you want to frequently change the content of your ads based on e.g. different times of the day or day or the week, DCO ads can be a good solution for you. You will only need to make the change on the original banner, and in no time the other banners will change according to the original.
Dynamic banners can thus reduce the time it takes to update ads, but it does not automatically solve the accuracy of reaching the target group in a safe and accurate way.
How to reach your target audience with Dynamic ads
If you have DCO banners you want to use contextually, upload them the same way as you would with ordinary banners. Next, you can use the tools in Content Target to get the best possible optimization of campaigns with DCO banners.
Let's take a look at an example!
We will run a campaign aimed at travel enthusiasts with a focus on Gol ski resorts. Start by setting up a Content Target with the word "Travel" in box 1 and "Gol" box 2, then enter "Hafjell", "Kvitfell", "Norefjell", and other resorts as negative words.