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  • Click measurement
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Blog
About
  • 3rd generation contextual marketing
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Marketing

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High Impact Kobler
High Impact + context: when visibility turns into results
By Birgitte Barkenæs, 23. April

We just launched High Impact formats in the Kobler platform.

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Where attention shifts in March
By Birgitte Barkenæs, 22. March
Blogg March
Around this time in the quarter, you probably find yourself doing the same thing many mar…
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Brand safety is no longer optional
By Birgitte Barkenæs, 22. February
A split-screen image showing a joyful sports celebration on one side and serious news headlines on the other, with a neutral ad in the center reading “Campaign Message,” highlighting how brand context can shift instantly.
Why control over context protects more than your reputation.
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Wonder when and what to optimise?
By Birgitte Barkenæs, 8. February
February blog optimise
It tends to come up once a campaign has been running for a while and the numbers start mo…
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Where attention starts in January and how it shapes your marketing year
By Birgitte Barkenæs, 20. January
Blog Part1 January26
A look at January’s attention patterns and how they shape marketing performance for the y…
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Marketing insights that will shape 2026
By Birgitte Barkenæs, 11. December
Christmas Blog2025
A look at the shifts, behaviours and lessons that will guide smarter marketing in the yea…
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It’s not too late: make your holiday campaigns count
By Birgitte Barkenæs, 27. November
Nov2 Prepare for Christmas Sale
December is where the real holiday momentum happens.
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