Back-to-School Starts Now – Not in August

Use this window to get ahead: plan your campaign, get the reviews done, and line everything up to hit that publish button. Because when the season kicks in, you’ll want to be live – not lagging behind.

So don’t wait – the time to start your Back-to-School campaign is right now.

Back-to-School Is More Than Just Backpacks and Pencil Cases

Back-to-School hits wide. It’s about excited kids walking into their very first school day. Parents and grandparents with both spending power and emotions running high. Students moving out for the first time. Families adjusting to a new daily rhythm – with new routines, new gear, new structure, and for many – new habits.

That creates a major opportunity across many different categories.

Take this as an example:
A child starting first grade will likely need a long list of things – from backpacks, gym bags, lunch boxes, and water bottles, to figuring out what food to pack for lunch. They’ll also need stationery: notebooks, pencils, markers, and more. At home, they might need new furniture – like a desk or a lamp – to create a space for doing homework. And as routines shift, so do their needs: maybe it’s new clothes, a phone, even insurance.

This season generates a massive volume of articles and content around all these themes. And that gives you, as a marketer, a golden opportunity to reach a ready-to-buy audience exactly when the need arises.

For example:

• If there’s an article about building better habits after the summer break, it’s the perfect moment to show an ad for a weekly planner or calendar.

• If the article discusses concerns around sleep and kids screentime, it’s a great place for an ad promoting a notebook or a bedtime storybook.

• Or if the content is about stressful mornings, an ad for a foodservice or mealplanning-service can offer real relief – right when it’s needed most.

So, you better be ready to hit that “publish” button!

How Do You Reach Them – Without Getting It Wrong?

Today’s media landscape is more polarized than ever. Navigating it can be tricky. It’s not always clear what’s safe – or where your ads will actually deliver. And yes, you measure and optimize. Constantly. Still, a large share of your ads ends up in places you can’t control.

That’s where Kobler comes in – a fully transparent and brand-safe way to advertise. No personal data. No unwanted placements. And no compromise on results.

5 Reasons Why You Should Plan Your Back-to-School Campaigns with Kobler

1. 25% lower CPM – without loss of results:
Our new pricing algorithm ensures you get the most from your budget and a better return on investment. When your targeting exceeds your budget capacity, there’s an opportunity to reduce CPM – without reducing performance. In short: more visibility for less money.

2. Relevant context:
Kobler places your ads in articles that are directly related to what your audience is reading. That way, you reach them in the right mindset.

Did you know that 25% more people feel an ad is meant for them when it’s relevant to what they’re reading?

3. AI-powered targeting – without personal data:
Our tech lets you reach people when they’re reading about school prep, kindergarten enrollment, moving out, lunch routines, or new family rhythms. More relevance, better performance – and all of it privacy-safe.

4. Weekly reports and full insight:
You’ll get a weekly performance report – plus access to live results anytime through our dashboard. One login. Total overview.

5. Brand-safe placement with sensitivity filters:
With today’s headlines, brand safety matters. Kobler’s built-in sensitivity filter protects your brand from ending up in unwanted contexts.

Who and What to Advertise?

• Products: Backpacks, gym bags, lunch boxes, water bottles
  Advertisers: Retail, sporting goods, lifestyle brands
  
  

• Products: Stationery, notebooks, office supplies
  Advertisers: Bookstores, office supply chains, grocery stores
  
  

• Products: Tech: tablets, headphones, chargers
  Advertisers: Electronics retail, telecom, student tech deals
  
  

• Products: Clothes, shoes, rainwear, gym gear
  Advertisers: Fashion retail, footwear brands, outdoor
  
  

• Products: Home & energy, organizing, electricity providers
  Advertisers: Furniture, interior, utilities
  
  

• Products: Mental health, safety, insurance
  Advertisers: Health, wellness, insurance providers
  
  

• Products: Convenience: 7-Eleven, Narvesen, meal plans
  Advertisers: Convenience stores, food-on-the-go, lunch deals
  
  

• Products: Student offers: phone & internet plans
  Advertisers: Telecom, broadband, mobile subscriptions
  
  

• Products: Entertainment & streaming
  Advertisers: Streaming platforms, gaming, media
  
  

• Products: Moving & real estate
  Advertisers: Housing, rental services, deposit insurance
  
  

Don’t Wait for August

Back-to-School starts long before the first day. So does the intention to buy. The earlier you show up in the right context, the stronger your impact will be.

If you, like many others, feel it’s getting harder to see real results from your campaigns, now you know: there’s a way to advertise that gives you control, confidence – and real value.

With Kobler, you can be first. The one who hit go in April – and owned Back-to-School before others even got back from summer break.

Let’s make this your best Back-to-School campaign yet.
Get in touch today — we’re ready when you are.