Smarter Pricing, Better Results – How Our New Pricing Algorithm Changes the Game

We’ve developed a smarter way to price ads, helping you reach your target audience more efficiently, optimize your budget, and get more value for your money—without any extra effort on your part. In this article, we’ll explain why we made this change, how the new algorithm works, and what it means for you as an advertiser.

Why We Developed a New Pricing Algorithm

Traditionally, pricing in Kobler has been based on target CPM (tCPM), which primarily focuses on how relevant an article is to the ad. While this approach has worked well so far, we saw an opportunity to enhance the algorithm further—making it smarter, more flexible, and more efficient, all while keeping it simple to use and improving advertising effectiveness.

How the New Pricing Algorithm Works

Our new algorithm still relies on tCPM but introduces key improvements to ensure advertisers maximize their budgets and achieve a higher return on investment. When your targeting matches more traffic than your budget can cover, there is an opportunity to lower CPM without sacrificing results. With a lower price, we may win fewer bids on the most relevant articles, but we compensate by bidding on a broader range of available inventory—ensuring optimal reach and efficiency.

Here’s how it works:

• Adapting pricing to different media platforms and placements – Recognizing that not all placements are the same, the algorithm now adjusts pricing accordingly.

• Enabling more advanced optimization – Over time, the system will allow fine-tuning at multiple levels, including topics, specific placements, and consent-based adjustments.

• Keeping it simple for users – No extra work is required; the setup remains just as easy as before.

• Allowing automatic price reductions – Even if you set a fixed price level, the system can lower the CPM when opportunities for cost savings arise—without compromising value.

This means advertisers can reach more relevant users at a lower cost while ensuring optimal ad placement and visibility.

Proven Results

We’ve already tested the new algorithm, and the results speak for themselves:

• 25% overall reduction in CPM across Kobler.

• Some campaigns have seen more than a 50% reduction in CPM—without losing visibility or relevance.

This means advertisers get more exposure for their budget while continuing to reach the right audiences.

What This Means for You as an Advertiser

The new pricing algorithm is designed to deliver better results automatically.

✔ Lower campaign costs – Achieve the same results at a lower price.
✔ More efficient budget utilization – Stretch your budget further and reduce the risk of under-delivery due to high price levels.
✔ No extra work required – The algorithm works in the background, eliminating the need for manual adjustments.

Want to see how this works in practice? Log in to the platform, and see how it impacts your results!

📌 Have questions or want to learn more? Let us know—we’re here to help! 👉