High Impact + context: when visibility turns into results

High Impact is a full-screen ad format designed to capture attention in the moment it matters.
We already support a wide range of ad formats across Norway, Sweden, and Denmark, giving you access to 339 editorial media sites across the Nordics.

NB! High Impact is currently only supported in Norway through third-party ad tags.

The best of both worlds

Using High Impact in a contextual setup gives you the best of both worlds: the impact of size and the precision of context.

They capture attention. And when combined with the right context, they can help turn that attention into stronger results.

Because it is not just about size. The key is showing up at the right time, in the right place.

When you add High Impact to that equation, the effect becomes stronger and easier to notice.

High Impact, placed where it matters

With Kobler’s High Impact format, you can run full-screen ads (1920x1080) directly inside editorial content people are already reading.

That means your ad is not competing for attention on the side of the page. It appears in the middle of a moment where the reader is already focused.

That changes how your message is experienced.

Start your first High Impact campaign
Or talk to us for setup guidance

Why this works in practice

Most formats are built to be visible, but visibility alone is not what drives performance.

What matters more is when and where that visibility happens.

Research backs this up:

• Contextual placements generate 3x more attention than standard formats, with an average attention time of 3.3 seconds (Seedtag/Lumen)
• Large-format ads amplify that further, delivering 5–10x more attention than standard display, with an average attention time of 3.4 seconds (Adnami/Lumen/Amplified)

When someone is already reading about something related to your message, your ad does not need to interrupt or fight for attention.

You are already part of that moment.

This is where context makes the difference

In Kobler, ads are placed next to relevant content in real time. That means you are not guessing where your message might work. You are showing up where it already makes sense.

At the same time, your brand is protected by built-in sensitivity filters, helping you avoid placements that do not fit your message.

High Impact builds on that.

You get the space to be seen, and the context that makes it relevant.
When those two come together, the result is easier to understand and easier to act on.

Brand safe by design

Running large-format ads in editorial environments only works if you can trust the placements. In Kobler, brand safety is structural — not an add-on.

Built-in sensitivity filters automatically block content that does not fit your brand, before the ad runs. You get full visibility of where your ads appear, with no black boxes and no surprises. No clean-up afterwards.

When should you use High Impact?

Not every campaign needs a format like this, but some moments benefit more than others.

You will typically see the most value when:

• you are launching something new

• you are entering a competitive period

• you need to build awareness quickly

• you want your message to be clearly remembered

In other words, when visibility plays a key role in what you are trying to achieve.

What you need to know before you start

• Format: 1920x1080 (full screen)

• Supports third-party ad tags

• Should be set up as a separate targeting in your campaign

• Requires a higher CPM level than standard formats

Creative requirements

To make sure your creatives perform as expected:

• Creatives must be responsive and use the full viewport (width: 100vw, height: 100vh)

• They must work in both landscape and portrait orientation

• Key elements should stay within safe areas:

  • 528x940px (portrait)

  • 1400x940px (landscape)

Platform & campaign setup

• Set the format manually to 1920x1080 when uploading

• Use the “View full-scale” preview in the platform to verify your creatives

• Run High Impact in a separate targeting and adjust CPM accordingly

We also recommend reviewing our ad guidelines before getting started:
https://kobler.no/en/ad-guidelines

If you need help, feel free to reach out:
support@kobler.no

Want to test it?

If you are curious how this could work in your setup, we are here to help you get started.

Start your first High Impact campaign — Book a demo

High Impact gives you the space.
Context makes it work.
That is the difference.