CTR - Clickthrough rate
If the most important campaign goal is a high percentage of clicks, it's important to keep a close eye on both how the content target (CT) and the ad itself performs.
By using several different thematic directions in a campaign, you can easily compare how the different contexts perform in relation to each other. You can add new, deactivate or adjust content targets at any time during the campaign period.
Use the article overview in the campaign to see which individual articles achieve the highest CTR. This can provide valuable information on what works best thematically.
Check the CTR on the formats within each Ad-group. If the CTR is the most important parameter, it may be appropriate to limit active formats to those that deliver the highest click-rate, as long as the volume is high enough.
Feel free to test several versions of your ad, so you can gain insight into how different visual expressions, call to action (CTA) and messages perform.
If Kobler is responsible for ad hosting, we can help you with optimization different versions automatically by CTR. We can also A / B test and provide a report after the end of the campaign. This can give a good indication of what might work in future campaigns.
To ensure as many views as possible within a given theme, it is important that content targets estimate a high number of views, and that you have as many formats available as possible.
We also recommend choosing the focus "Low cost per impressions" when building the content target, if it is important to keep the CPM level low.
This is tCPM (target CPM): The average CPM level the campaign should aim for. This feature helps you set a more accurate CPM based on the goal you have set for your campaign. You can control tCPM yourself or use the recommended level from the system by selecting a predefined campaign goal.