To protect your brand and maintain high editorial standards, all creatives on Kobler are reviewed.
We perform a manual review to ensure that your ads comply with national regulations, publisher policies, and platform guidelines, so your campaign can run smoothly and without delays.
In most cases the review is completed within one working day. During busy periods it may take up to two working days.
If you need assistance, please contact us at support@kobler.no
Before uploading your creatives, we recommend you check the list below to avoid any unnecessary delays.
Checklist
Make sure your creatives meet these basic requirements:
A visible logo or advertiser name is required
Ads must clearly stand out from editorial content
Ads must not mimic native ads or editorial design
A 1px border is required if the background is white or transparent
Important information when uploading creatives
All creatives go through a manual review before the campaign goes live. The review is usually completed within one working day. If something doesn't meet the requirements, the publisher or Kobler will let you know.
To avoid delays, please upload your creatives in good time, especially before Fridays, weekends and public holidays.
Political advertising in Sweden
Kobler supports political advertising in full compliance with the EU regulation on Transparency and Targeting of Political Advertising (TTPA). You can run political and election-related campaigns transparently, without personal data, across trusted editorial media. Political ads are currently available through NTM, VK Media, and Life of Svea, and we keep adding more publishers. Missing a specific publisher? Contact us and we will look into it.
To set up a political campaign, click the yellow New Campaign button at the top left of the platform, then enter the advertiser and campaign name. On the next step, Period & Budget, select Yes under Is this a political campaign? You will then complete a short form that includes a transparency statement. This statement is stored and made publicly available for a minimum of seven years, as required by TTPA. Unsure whether your campaign counts as political? Open Read more next to the question for guidance.
Political ads automatically display an overlay with the required transparency information: sponsor name, campaign, and a link to the transparency notice. The overlay adds height to the ad, and the exact size depends on the length of these details, so use the preview after uploading to confirm the ad looks as intended. All creatives go through a manual review before the campaign goes live. Ads that do not meet the requirements will be disapproved by the publisher or Kobler, and you will be notified.
Detailed guidelines
Advertising through the Kobler platform must comply with national marketing laws, publisher policies and platform guidelines.
Review the categories below for more detailed rules.
All ads must follow these design requirements:
- The ad must include a visible logo or the name of the advertiser
- The design must clearly stand out from the editorial environment
- Ads must not mimic the design of media sites or editorial content
- Ads must not mimic publisher ad formats, such as native ads
- A 1px border is required if the background is white or transparent
Advertising for prescription drugs is not allowed under national regulations.
Note: Creatives linking to pharmacies may be restricted on certain publisher sites due to Google advertising policies.
Advertising targeted at children under the age of 12 is not permitted under national marketing regulations.
Only providers that have received permission from the Norwegian Gambling Authority (e.g. Norsk Tipping, Norsk Rikstoto) are allowed to advertise.
Note: Ads that link to gambling operators may be prohibited on certain websites with Google integration.
Gambling advertisements must follow strict regulatory requirements.
The gaming vendor must hold a valid license.
Gambling ads must:
clearly appear as advertising
stand out from editorial content
include the minimum age limit of 18 years
include contact information for an organization supporting gambling addiction
Gambling ads must not:
target people under 18 years of age
give the impression it is easier to win than it actually is
portray gambling as a social activity
use celebrities to imply gambling contributed to their success
show previous winners without documented proof
suggest gambling can solve financial or social problems
imply participation is free or risk-free
encourage excessive gambling
contain discriminatory claims
Note: Gambling creatives may be restricted on certain publisher sites due to Google integrations.
Marketing of alcoholic beverages must comply with national regulations.
Alcohol ads must not:
be intrusive or encourage alcohol consumption
target people under 25 years of age
appear next to content about sports, work, pregnancy or traffic
Images may only include:
the product itself
ingredients or artifacts used in the production process
one single product packaging
the brand name or logo
Additional requirements:
The ad must state the name of the supplier and the alcohol percentage (< 15%).
The ad must include warning text according to Alkoholforordningens §13-14.
Not allowed in Norway and Sweden.
Do you need
a helping
hand?
- For technical issues, email us at support@kobler.no
- Customer service, email us at cs@kobler.no
- Sales Manager
- eirik@kobler.no
- +47 414 60 561
- Key Account Manager
- magne@kobler.no
- +47 966 24 437
