Ad Guidelines

All ads must follow these design requirements:

- The ad must include a visible logo or the name of the advertiser

- The design must clearly stand out from the editorial environment

- Ads must not mimic the design of media sites or editorial content

- Ads must not mimic publisher ad formats, such as native ads

- A 1px border is required if the background is white or transparent

Advertising for prescription drugs is not allowed under national regulations.

Note: Creatives linking to pharmacies may be restricted on certain publisher sites due to Google advertising policies.

Advertising targeted at children under the age of 12 is not permitted under national marketing regulations.

Only providers that have received permission from the Norwegian Gambling Authority (e.g. Norsk Tipping, Norsk Rikstoto) are allowed to advertise.

Note: Ads that link to gambling operators may be prohibited on certain websites with Google integration.

Gambling advertisements must follow strict regulatory requirements.

The gaming vendor must hold a valid license.

Gambling ads must:

• clearly appear as advertising

• stand out from editorial content

• include the minimum age limit of 18 years

• include contact information for an organization supporting gambling addiction

Gambling ads must not:

• target people under 18 years of age

• give the impression it is easier to win than it actually is

• portray gambling as a social activity

• use celebrities to imply gambling contributed to their success

• show previous winners without documented proof

• suggest gambling can solve financial or social problems

• imply participation is free or risk-free

• encourage excessive gambling

• contain discriminatory claims

Note: Gambling creatives may be restricted on certain publisher sites due to Google integrations.

Marketing of alcoholic beverages must comply with national regulations.

Alcohol ads must not:

• be intrusive or encourage alcohol consumption

• target people under 25 years of age

• appear next to content about sports, work, pregnancy or traffic

Images may only include:

• the product itself

• ingredients or artifacts used in the production process

• one single product packaging

• the brand name or logo

Additional requirements:

• The ad must state the name of the supplier and the alcohol percentage (< 15%).

The ad must include warning text according to Alkoholforordningens §13-14.

Not allowed in Norway and Sweden.