The golden quarter is here. Make every impression count

October and November are your final chance to boost 2025 results and set the tone for 2026. What you do now doesn’t just drive this year’s revenue. It defines your momentum for the year ahead.

The golden quarter

From October to December, competition peaks. Retail, fashion, tech, and food brands all fight for the same attention. Those who show up in the right context win.

Ads that appear randomly often feel like noise. But when your message matches what people are already reading about, it feels natural, even helpful.
A study by Seedtag shows that attention time increases 3.6 times when the article content and ad creative are relevant to each other.

With contextual advertising, you can reach people right when they are reading about:

• holiday gift ideas and shopping guides

• Christmas recipes and entertaining

• tech and gadgets for the season

• Year-end deals and New Year planning

Your opportunity: Show up in the moments where curiosity meets intent.
No cookies. No personal data. Just relevance and timing that creates attention and drives results.

Seasonal highlights to spark campaign ideas

The last quarter of the year is a goldmine for marketers, and yes, it can feel intense. From Black Friday to Christmas and New Year planning, people are searching, reading, and buying more than ever across every screen.

The key is to show up in the right place at the right time.
With contextual advertising, your campaigns stay relevant and efficient, automatically.

Here’s how your ads will truly shine.

• Retail and e-commerce
  Create attention and inspire consumers with helpful tips in gift guides and best-deal stories.
  From fashion and gadgets to books, lifestyle gifts, and subscriptions, this is where readers are already comparing, choosing, and buying.

• Food and celebration
  Engage readers when they are searching for recipes, party ideas, and Christmas party inspiration.
  Help them plan, host, and celebrate with products that fit the season. Perfect for food and beverage brands, catering, festive packaging, or event marketing.
  
  

• Home, energy and lifestyle
  Show how your products make home life easier, smarter, or more sustainable. As temperatures drop, attention shifts indoors toward comfort, sustainability, and saving energy.
  Ideal for home décor, lighting, utilities, or wellness subscriptions.

• Tech and innovation
  Be part of the excitement around Black Week and Cyber Monday.
  Position your brand as a smart upgrade choice when readers explore gadgets, gaming, and tech trends.
  
  

• Travel and winter activities
  Inspire people to plan their next adventure.
  When readers browse stories about ski resorts, city breaks, or escaping the cold, your message can help them choose where to go and what to bring.
  
  

• Health and beauty
  Connect with readers looking for renewal and self-care as the year winds down. Promote beauty, wellness, and balance with products that fit the mood of a fresh start.

When your message appears next to stories about gifts, celebrations, travel, or self-care, it doesn’t interrupt. It enhances the experience.

That is the power of contextual advertising with Kobler.
Contextual, privacy-safe advertising lets your brand appear in trusted media environments without cookies or personal data, and with measurable results.

Why choose contextual campaigns with Kobler

• Reach people when they care. Match your message with articles about the topics they love.

• Privacy first. 100 percent cookie free and fully GDPR compliant.

• 25 percent lower CPM. Our smarter pricing algorithm boosts value without sacrificing performance.

• One platform, full control. Plan, activate, and measure everything in one place.

When the stakes are high, trust matters.
That is why safe, contextual environments outperform random reach, especially when every click counts.

Make Q4 your strongest quarter yet

Want your Q4 campaigns to perform at their best? Let’s plan it together.
Book a free session and discover how contextual marketing helps you to spend smarter and perform stronger this season.