It’s not too late: make your holiday campaigns count

So use these final weeks to refine what’s live and make the adjustments that matter before the year ends.

The holiday rush is here. December is when holiday conversions peak, and even though deadlines are closing in and budgets are being wrapped up, you still have room to strengthen what you already have running. It’s easy to feel like the big moves should be behind you, but take a breath. It’s not too late to make a difference.

This is the moment to pause. Look at what’s already running, listen to what your data is telling you and make the small but strategic adjustments that can turn good results into great ones.

Because the biggest wins often come from what you do now, not what you started weeks ago.

Take a closer look at what’s working

Your campaigns are running, and your data is already telling you a story.
Some creatives are outperforming others. Certain topics drive more engagement. Maybe one category is trending upward faster than expected.

Lean into what’s working.

Shift your budget toward the elements that are already proving themselves, and refine your targeting so your message appears exactly where attention is increasing.

The key is to optimize, not overhaul.

Show up where people are searching for ideas

Right now, audiences are in full discovery mode. They’re browsing for gift inspiration, recipes, travel plans and stress-free holiday solutions.

And December is the moment where people search the most.
Gift guides, festive food content, last-minute planning and “how to survive the holiday rush” fill the media landscape. This is exactly where your ads should appear.

Think about how your product fits naturally into what people are already reading. How can your message feel like part of the story rather than an interruption?

So when your ads appear next to content like “10 thoughtful gifts under 300,-” “Smart holiday hacks that actually work,” or “How to enjoy a calm Christmas dinner,” they don’t feel like ads. They feel like help.

That’s the strength of contextual advertising. You reach people when they’re already engaged, curious and ready to act. No cookies. No tracking. Just privacy-safe relevance in trusted editorial environments.

Small moves. Big difference.

Even small moves can make a big difference. And the next three weeks are the most high-intent weeks of the year. People are buying, planning and deciding.

Before you close the year, take a few quick steps that can make your campaigns even stronger:

• Review and refresh your keyword list with trending holiday topics that match your products

• Shift budget to categories with the highest seasonal volume

• Review your Share-of-Context score and secure premium reach

• Check your live reports and double down on what converts

Every adjustment you make now helps you capture the moments that matter most.

Every impression still counts

The final weeks of the year are a focused sprint. Every impression, every placement, every adjustment matters.

Most advertisers continue optimizing their holiday campaigns until mid-December, and with Kobler, you can do the same. Track and optimize in real time directly inside the platform. You’ll know where your ads appear, what drives engagement and how to use your budget efficiently until the very end of the season.

Set yourself up for next year

While optimizing for this season, remember that the most successful brands don’t start from scratch each quarter. They stay present.

Building an always-on strategy means using the insights you’ve gained now to secure a strong start in 2026. Keep your contextual campaigns active year-round and stay visible in the moments that matter, whether it’s winter sales, spring launches or the next major retail event.

Because relevance doesn’t pause when the holidays end.

Want to see what is trending right now?

Inside the Kobler platform, you’ll get a clear overview of what has been trending and when during the past 12 months based on your content focus.

Test and explore different scenarios, dive into different metrics, media and topics and use these insights to plan your next campaign.

By understanding where attention has been and where it’s rising, you can set your campaigns up for success in the months ahead.

Want to make the most of your final campaigns?

Reach out to our team, we’ll help you fine-tune your setup, spot quick wins and plan for a strong start in 2026.