In 2020, there were 1,347,953,000 page views of articles related to corona. The number of monthly page views varied between 30,000 and 324,449,000. Never before have more articles on a single topic been read than the case was with corona in 2020.
Useful Findings Offer Important Lessons
Despite the big changes caused by the pandemic, we still see that what usually trends in the news, still does. What are these trends? When do they appear? How can we exploit them to predict the future?
On the Kobler Platform, we monitor trends throughout the year. This provides a solid foundation on which we can build sound plans for the time ahead. Our analytics tool Content Target enables us to predict the best time to start and end a campaign in order to get the most out of it.
LINK: Useful Tips on How to Use Content Target
Let’s take a closer look at “dieting” and “a healthier lifestyle.” This is a big topic that most of us—to varying degrees—care about. The traditional view has been that it starts trending around Christmas, and peaks in January, at which point the gyms are filled to the brim. This view is partially in line with reality. The biggest peak really is in January, but it just barely tops the one in November. Additionally, we see this topic trending, with significant peaks, during several months of the year.