Platform experience

Over time, Kobler has been used by political actors in several Nordic markets. Experience shows an increasing demand for solutions for political advertising on editorial surfaces that provide predictability and flexibility, and that complement publishers’ existing solutions.

During the Norwegian parliamentary election in 2025, Kobler was used at significant scale by political actors. Experience showed that many campaigns were adjusted continuously throughout the election period, both in terms of messaging and prioritisation, and that the use of editorial surfaces increased as the election campaign intensified.

These experiences have been important in the further development of the solution for political advertising, particularly with emphasis on flexibility in campaign execution within established frameworks, as well as operational stability and predictability for publishers.