A2N made sure to market Homely as the least pricy and most honest home security system in every article about the illegal collusion between Verisure and Sector Alarm. Using contextual advertising, they were able to accurately hit customers who were already motivated to purchase a home security system when reading the articles. As a result of highly motivated customers, considerably longer reading time and lower bounce rate were measured on their webpage.
Incredibly, the campaign itself produced 600% more conversions than usual, and was undoubtedly a remarkably successful campaign!
Would you like to know how you can start using contextual advertising?