It has taken some time to convince publishers and advertisers to incorporate contextual marketing in their marketing plans. This trend, however, has gone through a marked change. Most industry players now realize the importance of ethical marketing, as it not only safeguards their customers’ privacy, but also doubles visibility and generates better results. Last, but not the least, it helps build a strong brand image.
Constant Technological Innovation Is a Must If You Want to Be a Leader
We deliver contextual communication by connecting your advertising message to editorial content, without using personal data.
As the technology is constantly evolving, we are careful not to rest on our laurels. Quite on the contrary—we make sure to stay on top of innovations, as we know that’s what it takes to remain the industry leader.
Large Growth in a Small Company
Over the past five years, over 50 million Norwegian Krones has been invested in Kobler in order to create an advertising platform that can take on Google and Facebook. The two ad giants dominate the online advertising market, aggressively using behavioral marketing.
In 2019—after several years dedicated entirely to developing our solution—we hired skilled and dedicated consultants to sell it. And we were met with great enthusiasm! Clearly, we had identified an unmet need in an industry that wanted to play fair. Barely a year later, we opened our Stockholm office.
Despite the pandemic, our company experienced significant growth in 2020, and we’re all very excited to expand to yet another country, and a new market. The year 2020 came to a great close as we were named one of Norway’s most promising MarTech companies!