As an advertiser, you need to keep a number of things in mind when setting up a campaign: You have to make sure it reach the target audience, assures good visibility and high click rates, and not the least that it drives sales. But there is something else you also need to stay on top of: Safeguarding your organization’s most important asset—your customers. How your customers experience your ads is vital to your chances of reaching your goals. So—take great care to approach your target audience with awareness and respect.
We live in a time when privacy regulations keep getting stricter. You, the advertiser, is responsible for making sure your company has a solid plan for treating personal data—a plan which must comply with the GDPR.
With contextual marketing, you can breathe easy!
Did you know that…
Contextual marketing is a viable alternative to behavioral marketing? As opposed to programmatic, which uses personal data to great extent, contextual marketing works without using personal data.