The Kobler Platform is a 100% transparent, standalone demand-side platform (DSP) which makes it easy for you to reach your goals. The solution being a standalone means you’re in complete control of the entire process. You’ll know exactly where your ad is displayed, how much you have paid for each article, and what portion of the page view in the article the ad has been visible. And not the least—you will see exactly which articles have produced the best results.

Transparency Gives You Control

The fact that the Kobler Platform—the only DSP solution in the market—is 100% transparent, is crucial for your ability to accurately target your ads. To us, it’s a given that you, the advertiser, is completely in control. You should know where your ads are at all times, exactly what they cost and how accurately they hit. No unpleasant surprises, no hidden fees!

Did you know that...

The Kobler Platform is the only contextual solution with access to all media in Norway, including the ones behind paywalls?

Real Time Indexing

For your ads to be relevant within the current news cycle, articles have to be indexed at lightening speed. As of today, the Kobler Platform is the only DSP capable of real time indexing of articles. Put simply: Your ad can be placed in an article just 1 minute after it’s published in an online newspaper.

A Flexible Platform

If you depend on another DSP to buy ads, you can still use the Kobler Platform, as it allows the use of third-party ad servers. It will send reports on ad views, clicks, traffic and tracking directly to the DSP you’re already using. You will also get all the reports sent directly to your reporting tool.

Would you like additional information about how your agency can start using contextual advertising?